MX-30 | Mazdas First All-Electric Vehicle | Morrey Mazda of the Northshore in North Vancouver, British Columbia

Mindfully designed with a purpose: Your life

From the outset, the development team behind the Mazda MX-30 wanted to create a car that would become a partner to its owner. It should appeal to be driven daily, and every time a customer gets behind the wheel, their affection for it should grow, and they can be more true to themselves. Everything about the model, from the styling that breeds a sense of familiarity, to the open-feeling cabin that sets the mind free, is uncompromisingly designed around the user.

LIVING TRUE TO YOURSELF

"For those who desire a life with things that soothe and please the spirit; for those who want to live positively, actively choosing possessions and experiences that, by their own standards, are a match for their lifestyle; for those with the wisdom and inventiveness to tackle problems facing people, society and the earth in their own style, without overextending themselves; and for those who wish to create good times together with the people around them and with people all over the world. For those customers, the Mazda MX-30 offers a creative time and space that will allow them to live true to their natural selves."

TOMIKO TAKEUCHI, MAZDA MX-30 PROGRAM MANAGER

FREESTYLE DOOR

With the MX-30, the company hopes to offer not only a new choice for customers but new and life-enriching ways of using and spending time with your car. In addition to the above-mentioned values, the adoption of the freestyle doors not only enhances functionality but opens up a wide range of new and creative uses for the MX-30. Mazda hopes that, in addition to enjoying the drive, customers will use the car creatively and make it truly their own.

INTERIOR FOR PEOPLE & ENVIRONMENT

For the interior, we valued a sense of openness. The interior space with a floating theme gives a sense of unity, and you can find Mazda’s attachment to the environment, and to interior comfort and craftsmanship, through materials such as Heritage Cork. On top of this, the space created through opening the free-style doors gives a further open feel, to stimulate the senses of both the driver and passengers.

MATERIAL

The team created an open-feeling cabin interior and paid particular attention to the selecting the right materials and showing them in ways that bring out their best. Heritage Cork used in the console tray is designed to emphasize the texture and visual warmth of the material. The door trim features a fibrous material with a texture that seems to contain air, creating a material-based sense of openness within the cabin. Both of these materials are designed to be low-impact and sustainable. The door trim uses fibers made from recycled plastic bottles and the cork is harvested from the bark of trees without felling. The comfortable interior of the MX-30 is composed of such environmentally friendly materials.

KODO DESIGN

The relationship between people and cars continues to change over time. Today, during such a period of change, Mazda puts forward a ”Human Modern” concept, through the MX-30, to express our daily joy with cars. Based on Mazda’s emphasis on beautiful shape and craftsmanship created with human hands, we explored a new direction that closely matches with a modern lifestyle. We have created a unique design that embodies “Kodo” extension through an unprecedented approach to expression.

BEV ALSO REALIZES A MAZDA-UNIQUE DRIVING EXPERIENCE

Mazda wants people to purely enjoy driving in any situation, and that applies as much to a BEV as it does to any other kind of car. The MX-30 incorporates further-evolved Mazda-unique Jinba-ittai driving performance, achieved through our human-centric development philosophy. Every time you drive the MX-30, you can experience an enjoyable everyday driving experience.

PEACE OF MIND

The demand for safety is increasing day-by-day. As such, Mazda MX-30 is equipped with our further-enhanced advanced safety technology, i-Activsense. Specifically, our injury and damage-mitigating brake technology, Smart Brake Support (SBS), adds a collision prevention function at intersections. Another new technology assists avoiding deviation from the driving lane through monitoring the curb, in addition to lane markings. Despite the MX-30 adopting Mazda's center-pillar-less Freestyle door system, excellent collision safety performance is achieved through a rigid body and structures that efficiently absorb crash energy. In addition, the frame structures pay minute attention to the protection of the high-voltage battery. The MX-30 incorporates these latest safety philosophies and technologies to enable safe and joyful driving.